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Welcome

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Chiropractic is much more challenging than many chiropractic students realize.  The idea that you can just put up your license and people will flock to your office is very misguided.  The truth about the chiropractic profession is that, just like dentistry, you have to be a businessman and marketing specialist to get truly established in the shortest amount of time.  This article will cover some of the many ways to get “up your numbers” in today’s market.

Why should you listen to what I have to say?  I have been a chiropractor in several types of offices and am currently at an office that brings in 80 to 100 new patients (opportunities) every month.  This review of marketing styles covers several ways that we market to our community.

Here is a list of what we will cover:

Online:

Mass Email Drip Marketing

Facebook

Linkedin

YouTube Videos

Blogtalk Radio

Yelp

Buy With Me

In House Talks

Offsite Talks

Posture assessments

Fairs

Chamber of Commerce

Parades

Charity Events

Books

Telemarketing

Please keep all comments relevant to the topics discussed and do not include links to other sites unless otherwise instructed by the site admin.  All spam is treated as such.  Thanks!

 

Ways To Increase Your Traffic And Sales Using Free Follow-up Autoresponder Courses

An auto responder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your auto responder to receive the free course and it is sent out automatically over time. You can find free follow-up auto responders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

  • Offer your course as a free bonus for purchasing one of your main products or services. People will buy your products quicker when you offer a bonus.
  • When you write and give away a free course you will become known as an expert. This’ll gain people’s trust and they will buy your main product quicker.
  • Allow others to add your free course to their own product packages. Their customers will see your ad when they purchase.
  • People love to get freebies. A free auto responder course is perfect. They will visit your web site to get the free valuable information.
  • Allow people to receive your course for free, if they give you the e-mail addresses of 3 to 5 friends or associates that would be interested.
  • Allow other people to give away your free course. This will increase the number of people that will see your ad in the course.
  • You could trade advertising space in your course for other forms of advertising. It could be banner ads, e-zine ads, web site ads, etc.
  • Gain new leads by having people sign up and give you their contact info before they can receive your auto responder course.
  • Give away the auto responder course as a free gift to your current customers as a way of letting them know you appreciate their business.
  • Give away the course to people that join your affiliate program. This will increase the number of people that sign-up.
  • Make money selling advertising space in your course. You could charge for small classified ads or sponsor ads.
  • Get free advertising by submitting your course to freebie web sites. This will increase the number of people that will see your ads in the course.
  • Make money by selling the reprint rights to those people that would like to sell the course. You could make more money by selling the master rights.
  • Hold a contest on your web site so people could win your course. You will get free advertising when you submit your contest to free contest directories.
  • You’ll gain valuable referrals from people telling others about your course. Word of mouth advertising can be very effective.
  • Make money cross promoting your course with other people’s products or services. This technique wills double your marketing effort
  • Increase your e-zine subscribers by giving your course to people that subscribe to your e-zine. This’ll give people an incentive to subscribe.
  • Allow your affiliates to use the free course as a promotional tool for your product. Each lesson could include their affiliate link.
  • Promote other businesses affiliate programs you join with your free auto responder course. Include a different affiliate link on each lesson.
  • Advertise a different product or service on each lesson. If you only have one, use different emotional response ads on each lesson.
  • For more tips & tricks to increase your traffic and sales using free follow-up auto responder courses

Scoliosis Correction

Scoliosis Correction

This is a discussion of scoliosis and the techniques to correct

Typically, a congenital scoliosis has a convexity in the right upper thoracic region with the muscles on the CONVEXITY are constantly firing off while the muscles on the concavity (inside) of the curve need to be stretched.

  1. Pass a small vibration (10 cycles/sec) along the concave portion for a few moments.  This relaxes the ligaments and takes pressure off of the spinal nerves.  This allows the practitioner to distract the body even more.
  2. Contact the convex portion of the curve in the lumbar spine and flex the legs, opening up the joints, then laterally flex the patient to the side of the convexity.  Repeating in a pumping action with the distraction (holding near leg of patient), flexion and lateral bending until the practitioner feels a change in tone of the paravertebral muscles.  Then using Force = Mass X Acceleration (F=MxA), at the apex of the lateral bending, the practitioner will do a drop with a superior-inferior/lateral-medial thrust causing inflammation at the level of the disk because that is how the body regenerates.
  3. Repeat for the thoracic spine scoliosis as well.
  4. You can only change scoliosis by altering how the brain perceives the body via proprioception.
  5. In scoliosis, practitioners often need to increase the lordosis of the lumbar spine as well.  This can be achieved by applying bilateral pressure to the paravertebral muscles of the low back until a change in tone is detected.  Then, the practitioner can do a drop of the pelvic piece with an inferior-superior/posterior-anterior line of drive. This can also be used to increase the lordosis of the cervical spine in scoliosis patients but with a straight P-A line of drive.
simplechiromarketing

Almost any scoliosis can be corrected to some degree without surgery!

EXERCISES FOR SCOLIOSIS

  • Patient lays on rolled up beach towel for twenty minutes with it placed at the apex of the convexity of the curve.
  • Stabilize the head and place a pillow between the legs to ensure the pelvis is stable as well.
  • Have them do this exercise daily

Overwhelm – Get It Out Of Your Head

Overwhelm – Get It Out Of Your Head

If you are like most businesses owners, you’ve experienced overwhelm in your business at one time or another.  Maybe you experience it regularly and for good reason.  Hundreds of things are pulling at you at one time.  You’ve got marketing going, production to oversee, calls to return, employees that need your advice.  It’s never ending right?  How do you possibly handle it all?

Most of the small business owners that I talk to keep almost all of these things in their head.  I ask them where their business plan is.  It’s in their head.  I ask where their employee training manual is.  It’s in their head.  About the only thing that’s written down is their calendar of appointments.  Even a lot of their to-dos are in their head.

Mapping out a plan for each source of Overwhelm will ease your mind.

Here’s one simple and powerful way to get out of overwhelm—write it all down.

Your overwhelm is in your head because most of  how you run your business is in your head.  Start writing it down and you will start having less overwhelm.  Start taking a little time each day to document your business processes.  Make a list today of the processes that you haven’t recorded.  Cover marketing, production, training, accounting, etc.

Then take one of these areas and document it in detail this week.  Each week, for the next few weeks document another area.  Within a fairly short period of time, you should have at least the basics of marketing procedures, production procedures, client follow up procedures, and employee training procedures in place.  In other words, you’ve now got business processes.  Processes that you can rely on.  Processes you don’t have to think about.  Processes that you will use to grow your business without all that overwhelm now that it’s not all in your head.

 

Is Chiropractic Dead?

Is Chiropractic Dead?

I guess a better title to this article should be “Is the Medical Profession Still Viable?”

The medical profession is not responsible for keeping us healthy.  They define their purpose as the detection and treatment of disease.  Granted, there are many instances that medical care IS necessary such as car accidents, broken bones and other cases of severe trauma.  The problem is when the medical profession addresses non-emergency situations such as colds and flu, obesity or depression not by assisting the body to work better but by hindering the body’s natural immune system by prescribing dangerous drugs.  Chiropractic takes a different approach.  The chiropractic profession works with the body’s natural defense system and, along with healthy dietary changes and exercise, allows it to heal itself.  We are meant to be healthy and have a remarkable design.

Truer words have never been spoken.

More examples of how the medical profession has fallen short of expectations.  You can’t blame the doctor’s, however, because they are just repeating what they have been told throughout their schooling.  The blame actually falls on the companies that fund medical schools… the Pharmaceutical Companies.  This involvement has run rampant over the last several decades to a point that must be rethought.  New drugs hit the shelves by the thousands every year and some have gone through Short Cuts to pre-approval by the FDA when further testing is warranted.  This would cut into the bottom line of Big Pharma, however, and this multi-BILLION dollar companies can’t afford the losses.  Whenever your family physician prescribes the latest drug on the market ask a few questions:

Can you see the drug insert that the doctor receives?  (This is often MUCH more extensive than the little insert in the drugs you get from the pharmacist)

Are there any negative side effects of the drug…including the possibility of DEATH?  (This is often included in the DOCTOR’S insert but not what the patient gets)

How long has the drug been on the market?  If it’s less than two years ask for the studies that prove it’s efficacy.  Often negative side effects don’t show up for several years for they haven’t been “tested” on humans.

 This can be seen in the GMO (genetically modified organisms) that have been labelled in 61 countries

but NOT THE UNITED STATES OF AMERICA!

Mammary Tumors in rats fed GMO corn.

The study on these rats were stopped after four months even though the metabolism of the rat is much faster than humans.  ANYTHING that causes tumors of any kind in animals should never be put into our food supply!  VOTE YES on PROP 37 in California so that Californians will know what is in their food.  You may ask why companies would want to use GMO corn or soy and, once again, it comes back to BIG PHARMA.  DOW Chemical has partnered with farmers because GMO corn and soy secretes it’s own pesticide that destroys the digestive tracts of insects…but it does the same in ANY animal that consumes them.  The benefit to farmers is that they can produce much larger crops and more volume means more money.  Not all farmers are “playing the game” however.  The smaller family farms that make the moral decision to stay with all natural crops are suffering.  But I digress…

One more instance of how the medical profession is prescribing drugs that have dangerous side-effects…sleep aids.  Studies have shown that drugs such as Ambien and Lunesta can lead to serious cognitive impairment while only adding ELEVEN MINUTES of sleep.

So do I think chiropractic is dead?  Quite the contrary.  I feel chiropractic is the ONLY solution to truly turning our healthcare system back to focusing on true HEALTH instead of a country of over medicated people at risk of sever side effects.

Getting Noticed On The Internet – Digital Marketing For Small Business

 

 

The Internet has grown from a small network of academics needing a way to trade research into a world-spanning, ubiquitous marketplace and repository for nearly every possible kind of information and knowledge.  How does a small business avoid being washed away in the constant tide of buying, selling and marketers hawking every conceivable item (and some difficult to conceive…)?

The Internet provides advantages for both customer and proprietor in that one can search for exactly what is desired, without the bother of endless phone calls, driving to malls, or poring over mail-order catalogs.  A quick keyword or 3, and hundreds of results vie for attention on the screen.  Making sure your company is one of those results near the top is a combination of factors: specificity in product offerings, Search Engine Optimization of web content and linking to and from related topics and sites.

 

The only way to get noticed on the Internet is to have a listing or presence, whether a dedicated website, ads on relevant sites, or by word-of-mouth.   Oftentimes ads on online journals, informative sites, or e-zines (online magazines) are cheaper than space in a print publication, as well as being available to a wider audience than a dedicated website may be.  Rates are often available for daily, weekly, or monthly terms, increasing flexibility and allowing a tight budget more leeway.  Word-of-mouth advertising can be very cheap, but the returns may be difficult to quantify.  Sponsoring web shows such as podcasts or webcasts can be a great and cheap way to gain word-of-mouth exposure.  Many times, a podcaster will be so thrilled to gain sponsorship that rates can be negotiated for very little, but make sure to approach a podcaster that has a show related somehow to your business.  Don’t overlook resources like Google’s Adwords either, as they can be slightly pricier than similar options like banner ads, but they are shown to be far more effective than pop-ups, banners, or pay-per-click ads due to their specific targeting.

When a potential customer decides to look up a product that you sell, is he or she going to find your site or listing?  Being specific in the terms used on your site or listing is key, as keywords are what drive the search engines like Google and Yahoo.  If your company sells shoes, it’s not enough to put the word ‘shoes” on your site–it has to be anticipatory to the searches that potential customers are doing.  Most customers have an idea of what they are looking for when doing a search, so instead of ‘shoes,” a customer will search for “imported Italian leather shoes.”  Specific focusing of terminology and product listings are involved in Search Engine Optimization (SEO), as SEO is driven by specific keywords and their repetition or location on a page.  If the term “Italian Leather Shoes” is used 15 times on a website, it will pop up higher on the rating listings than one with the same words, but only as a page heading or title.  It would be easy to go overboard on this if it were the only criteria, but it is only one of many different methods search engines use to list websites by relevance.  Our article on Search Engine Optimization, located here, is a great reference to optimizing your site for maximum Search Engine Performance.

 

With a clear idea of where you want to go with Internet marketing, it can be a valuable tool to expand your business into the digital realm, but be careful not to go overboard, as all marketing eventually crosses into the zone of limited return.  Customers are looking for what they want–it’s up to you to make sure they run into you, and the only way they will is for you to make sure your business is at the places they are going to go.

What do chiropractors do exactly?

 

Many people around the world often face the question about what do chiropractors do. The chiropractors identify and treat patients’ suffering from the disorders of neuromuscular-skeletal that is an misalignment of the spine and other joints of the body, by correcting the position of the spine.

Chiropractors are usually practice in private practice or with other health practitioners in their clinics.

This information will solve the doubt of what do chiropractors do .The doctors at these clinics have a usual routine, like other specialists, to get needed information; to detect and treat patients. These specialists need to keep a record of patient’s medical history, neurological tests, orthopedic examinations and medical history.

Chiropractic should have accurate observational skills that will help them detect the physical irregularities. These people need a lot of physical strength to successfully handle the complicated cases.

Apart from the above prescriptions, some specialists  also specialize in sports neurology, injuries, pediatrics, orthopedics, nutrition, diagnostic imaging or internal disorders. The Chiropractor work as single or as a group of practitioners who are also responsible for the administrative responsibilities of practicing chiropractic.

In bigger organizations, Chiropractors allot these responsibilities to office managers and assistants. Chiropractor who work privately have the responsibility to develop a strong base of patients, keeping records and hiring employees.

The Chiropractic treatment deals with health care, that causes a stress on the patient’s health. The doctors at these clinics specialize in non-surgical, drugless, natural health treatments, depending on the recuperative inherent abilities of the patients body.

Chiropractic medicine suggests correcting the vertebral subluxation.  This is defined as a misalignment of the vertebrae putting pressure on the nervous system which blocks the body’s innate ability to heal itself.  Highly principled, philosophy based chiropractors have an in depth knowledge of the inner workings of the central nervous system…the MASTER SYSTEM of the body.

A Patient Based Family Practice

 

 

The whole point of a family practice is treating patients. Once the clinic is set up, staffed and all the necessary systems in place, it’s time to cultivate a client base.

 

Referrals The first step in getting referrals from other physicians is in letting those physicians know you are available. If you’ve applied for and been approved for hospital privileges, attend meetings and get to know other physicians. Make an effort to meet local surgeons and other professionals. Social workers, dentists, nurses, daycare owners, chiropractors, and pharmacists come into contact with large numbers of people.

 

Advertising Run announcements in local newspapers and on radio. Consider using a professional mailing service to send out announcements. A professional mailing service will have targeted mailing lists making it possible to send the announcements to those people most likely to seek treatment at the family practice.

 

Focus on the Family

Family Chiropractic Care is the Key to Building a Practice that Survives the Test of Time

Some physicians swear by postcards. The postcards announcing the family practice are sent to both medical professionals and individuals. It costs less to send a postcard than it does a letter and people are usually more likely to read the postcard. The hospital marketing department may have  a service in place for announcing new physicians in the area.  Ads aren’t the only way to get the family practice noticed in the newspaper. Health information articles, notices of special prices for certain services, and frequently asked question columns in newspapers are good ways to advertise.  Create brochures advertising the family practice and give them to local Chamber of Commerce and Welcoming Services. The brochure should state general information including where the family practice is located, what services are provided. The physician’s photo and personal information, including credentials, should also be in the brochure. It’s generally recommended that staff photos not be included.

 

Website Internet websites aren’t considered productive advertising methods. They are a necessity, however. The Internet is becoming a household tool and people hearing about the family practice are likely to check it out online. Do make sure the family practice has an Internet presence featuring a website that reflects the tone and general target audience of the practice. This is a good place to feature staff photos and information. It’s much easier to update a web page if staffing changes than it is to change brochures and print information.

 

Newsletter A family practice newsletter can be a good way to build and maintain the patient base. With the popularity, ease and low cost of email newsletters, the newsletter has become a cost effective means of family practice advertising. Some family practice newsletters are available in both print and electronic editions. Easy to use software makes it possible for clinics to do their own newsletters in house and save money.

 

When considering a family practice newsletter, it’s important to decide how often the newsletter will be published and in what forms. The minimum frequency is four times a year. Monthly newsletters require more dedication as well as time. Delivery will have to be decided, whether print, electronic or both.

 

One advanced marketing method using the electronic newsletter is to create a series of health information emails. Put a signup box on the website and in the newsletter, giving readers the option of subscribing. By using an autoresponder, the health information emails can be delivered over a dedicated period of time. The more people hear or read the information, the more they remember the family practice. Even if they don’t need healthcare, they may be asked by a friend or neighbor to recommend a health care facility.

 

Getting patients to a new family practice is all about getting the word out. Attend medical meetings, organizational meetings and community gatherings. Let pharmacists, social workers and others know the family practice is open and accepting new patients. Get in touch with surgeons and others who refer patients. Advertise online and in the community. When patients do arrive, let them know that you appreciate the opportunity to help them manage health issues.

Frustrated?…Overwhelmed?

Are you frustrated with your classes?  

Have you searched for chiro jobs online only to find that very few offer decent salaries (if any) and those that do expect you to do “Spinal Screenings” in malls or at expos every weekend for the first year or two in practice?  

Do you have doubts about your chosen profession?

” If the sun and moon should ever doubt…They would immediately go out.” – Wayne Dyer

Let me let you in on a little secret…

I decided to go to chiropractic school because I had played pro football for over 12 years in a variety of different leagues from the NFL to the Arena Football League.  All the team chiros suggested that I try Chiropractic because of my size and love of science.  I needed a plan for after I was done playing and wanted a “real job”.  The freedom of chiropractic intrigued me.  I had gone down the evil path of pharmacy school a few years earlier (my sister is a pharmacist) but found that dealing with insurance companies and sick patients everyday was tedious and unfulfilling.  I had worked as a pharmacy technician at both a retail and hospital pharmacy but wanted to learn more about how the body really worked.  Anatomy fascinated me and I wanted to see how everything was put together.  My wife and I decided that Chiropractic was the way to go.  After a year of pharmacy school due to some personal tragedy and doubts regarding my personality meshing with being a pharmacist, I left pharmacy for chiropractic college.

We did our due diligence on the average salary of chiropractors and their average work week.  Especially appealing to me was the potentially unlimited amount of income that pharmacy had not offered.  Yes there were great benefits (health insurance, 401k, stock options) in the pharmaceutical realm but a cap on what a pharmacist could make.  At the time, the average chiropractor made about 45K/year but the upper end of the scale was well into the millions!  This was for me.

We felt that this would be our best chance of achieving the American dream of a home, nice cars and a life of relative leisure.  Reality didn’t set in until about a year and a half into school.  I had continued to study current chiropractors and even interviewed over 100 to get the “real story” about the future of chiropractic.  It left me feeling a bit uneasy.

Most chiropractors I spoke with led very meager lifestyles and practiced symptom based care.  I had very limited exposure to the PHILOSOPHY of chiropractic and decided to pursue chiropractors that believed more in the subluxation and its detrimental effects on health.  I was stuck in the mindset that more letters after my name would guarantee more respect and ultimately, more money.  As I said, a year and a half into school I realized the truth of the old adage:

There are NO GUARANTEES in life…

After spending hours and hours away from my beautiful wife studying the importance of properly filling out insurance forms, how to get the most visits approved by insurance companies and how to set up the right treatment plans I had a realization that left me with a sick feeling in my stomach.  All of this information was useless if I couldn’t get patients in the door! I would have to learn sales and marketing (which is barely if ever taught in school).  I panicked and sought out the advice of a practice management coach.  He drilled me on scripting and how to get people to become “repeat customers”.  Was this really what I had wanted?  Wasn’t I suppose to be able to just find a job as a chiro where the patients were happy to come in to be treated?  That is when I doubled my efforts to find a “successful” chiropractic mentor.  I wanted to know what worked in the trenches TODAY.  DCs that were doing it and had systematic duplicatable techniques to get people in the door.  With this realization I was lucky enough to find Dr John Bergman.  He was working in a large practice at the time in Huntington Beach and was using a 90% cash model.

Fast forward 5 years and the large practice he had been a part of was CLOSED DOWN.  He had been collecting the majority of the income for the practice and, I came to find out later, had been working on NO SALARY and 50% of whatever HE BROUGHT IN.  He had decided to start his own practice right before the other practice folded.  The other docs in that office had been mostly insurance based and had not been able to stay afloat once he struck out on his own.

What was the secret?  

How had he succeeded while the other 5 or six doctors had failed?

In a word…HUSTLE.

He had two kids to support and FAILURE WAS NOT AN OPTION.  He would show up in the morning and, if he didn’t have any patients scheduled, he would go out with marketing material promoting the practice.  He would literally go door to door, business to business and explain what services he offered and how that applied to them.  He did outside talks anywhere and everywhere he could.  He joined as many clubs and local organizations  that he could find.  Le Tip, Elks Club, Chamber of Commerce you name it he did it.  While the other docs in the office sat around or didn’t show up to work until 10 or 11:00 he was out HUSTLING.  Making it happen.  Success is not something that just suddenly appears on your doorstep while you sit around at home watching American Idol or Soap Operas.  It is a process.  A process that leads to an event…SUCCESS.

Fast forward a few more years and I am blessed with the opportunity to work as an associate of Dr Bergman’s at Bergman Family Chiropractic. His passion for learning is never ending.  He gives health talks every week, sometimes two a week that cover anything that he finds significant in the world at the time.  During flu season he talks about the dangers of the flu vaccine.  When Contagion came out on the big screen he revealed the truth about viruses.  The nuclear melt down in Japan led to him discussing how to handle radiation exposure and how to survive emergency situations without a pharmacy.  He is an encyclopedia of knowledge that is always growing.  People that think learning stops after graduation are ill prepared and ill informed about the reality.  If you want to be the community leader in health you must constantly refresh your knowledge base.

I am constantly amazed by his ability to retain information and relay it to his patients.  On the extremely rare opportunity that he does know the answer to a patient question he will research it until he does know the answer.  He is a true healer and mentor for myself and anyone who wants to really succeed in the chiropractic profession.  Something he always stresses is how much he “loves people” and it is obvious in what he does every day.

We constantly have DCs from all over the world come in to observe how we practice.  They are the smart ones.  He stays after his Tuesday night talks, even though he gets to the office at 5:00AM, to teach chiro students on assessment and adjusting.  Sometimes he is there until 10:00PM but it is done all out of his love of humanity and the desire to get more, better trained chiropractors out into the world.  He realizes he can’t do it all on his own and looks forward to the help in spreading the word about chiropractic.

So if you are ready to HUSTLE and have a PASSION for helping people then you are in the perfect profession.  If, however, you think that becoming a chiropractor is an easy road to millions you need to look again.

As of this post we have just come off of two back to back months of over six figures in collections.  Granted, there are expenses that must be covered with this but wouldn’t it be nice to have that nest egg every month to put back into your practice to build it up to the practice of your dreams? Below I have listed some links for some of the software that we utilize to maintain such a high level of productivity.  I strongly encourage anyone interested in achieving similar levels of success to check them out…but only if you’re willing to HUSTLE.

ChiroTouch

Yelp

YouTube

CashPractice

For more information the office website is Bergman Chiropractic We encourage any new docs, DC students or DCs looking to get off the Insurance railroad to come by the office to observe how we do things.  Just call our office manager, Minnie, to schedule a time 714-962-5891.

Simple Success Formula

I am a huge “Self-Improvement” junkie.  All the books I had read recommended finding someone that was successful in the same industry as me and do what they did.  My biggest expense was my one on one coaching that I started during my last trimester of Chiropractic School.  He was a great coach and has even gone on to work with some of the biggest Practice Management companies out there.  I even ran into him at a seminar recently and discovered he is doing his own coaching again with a focus on the family and what everyone involved in a chiropractic student’s life had to expect in the future from wife, kids to parents.

So why didn’t it work for me?  Plain and simple…focus and self-awareness.

Patient’s don’t “buy” chiropractic, they buy the doctor. 

“So how do you make them “buy” you?  Very good question.  People go through life and are constantly told that they are “too passive” or “to aggressive” or “a people person”.  These comments we all get throughout our lives are hints as to what people perceive us to be regardless of what we think we are.  Once again, I’ll use myself as an example.

I played professional football for over twelve years in a plethora of different leagues.  My coaches always told me, even during college, that I was “too nice” and that nobody could stop me when I got mad.  I heard this so often that I would expect it whenever I went to another team and coaching staff.  The key for me was to realize that being “nice” is an asset as long as it is not perceived as a weakness.  This could be interpreted as a lack of confidence by a patient which would make them doubt my recommendations.  That is why the coaching I received did not work very well.  It was more of a “do what I say or you’re going to die” hard sell type of approach that was completely against my nature.

How does that effect you?  I use this example to impress upon you the need to do some real self analysis.  Are you outgoing or more introspective? Are you strong willed or more of a “go with the flow” type?  The answers to these questions will help determine the type of chiropractor you should be and maybe even what techniques you should study.

Back to Marketing

So how do you get patients when you are a brand new solo practitioner?  First of all, let me assure you that depending on friends and family is more often than not a MISTAKE.  Well meaning relatives easily agree to be your first patients but when a financial transaction is involved, they suddenly become less agreeable.  Following are some examples of how to “think outside the box” to make your office stand out.

 

Get What You Want In Life

Did you know that you have the potential to do and be anything you want?  People have different perceptions of the ideal life, and it ranges from obtaining financial freedom to as simple as owning a new pair of sneakers. Unfortunately, many fail to reach their aspirations because they can’t get a solid, clear picture in their mind of what they want.

 

Take the next few days and embark on a fact-finding journey that will be a life-changing experience.  Get a pad and pencil and start with this first step:

 

 KNOW EXACTLY WHAT YOU WANT 

Be specific in your passions, then focus all your efforts on that particular desire.

 

Those who always change their minds and those who give up easily when the going gets tough will never get anywhere.  If you’re a bit confused and aren’t sure what you really want in life answer these questions:

1. What makes your heart beat with excitement?

2. What makes you happy?

3. What are you constantly thinking of day and night?

4. What do you want to do with the rest of your life?

5. What do you enjoy doing?

6. What are your obsessions?

7. What things make you jump for joy?

 

Write down all your possible answers to the above questions.  Write down everything, no matter how silly or unimportant it seems. Put all your desires on paper that answers any of the above questions.

 

When that’s done, go back and circle five to seven items that interest you the most.  Then evaluate and choose with your heart, not your mind, the one and only thing worthy to spend all your time and resources on and that brings out the best in you.

 

Now you may wind up with something like, “I want to play quarterback for the RAMS.”  If you’re over 20 I’d say that isn’t too viable a choice, but you could do something related to football or sports.  How about starting a sports publication?  Or perhaps a sporting goods retail business, sports memorabilia business, or even a gym could be the answer.  You can always read books and surf the net to help you in your search.

 

The most important thing to remember, no matter how “pie in the sky” it seems, is to USE YOUR HEART.  Others may disagree with you, but you should be firm with what you really want.  Others may offer comments or advice, but the final decision is always yours to make.  You should concentrate on what you want, not what others want.

 

Remember you only get one shot at living your life.   There are no replays and you don’t get to do it over.  You may not do it right, but at least you’re doing it.  Too many lives have been lived in quiet desperation waiting until – until they had saved a nest egg, until the children are out of school, until I retire, and they depart this life before “until” ever arrives.

 

Don’t go to sleep tonight without making a decision on WHAT YOU REALLY WANT IN LIFE MORE THAN ANYTHING ELSE. Then spend a few days evaluating how to make it possible and make a living at it.  Begin living every day as if it were the last day you had – never leaving anything to be done next week, next month, or next year.

 

There will always be bills, things will always break down eventually and need replacing, there may be storms and earthquakes and repairs – but there will only be one life for you to live. It can’t be put on “hold”!

 

The final outcome of your efforts may be in the future, but you’re living each day by taking steps toward that outcome.